HISTORY:
As a jet fighter squadron commander,
Lieutenant Colonel Albert J. Amatuzio had ample opportunity to witness
synthetic lubricants in action. These oils are used exclusively in jet engines
because of their extraordinary ability to reduce friction and wear on engine
components, function dependably at severe temperature extremes and withstand rigorous
and lengthy engine operation without chemical breakdown.
Recognizing these same benefits would prove
invaluable in combustion engines, Amatuzio began conducting serious research in
the early 1960s. He soon developed and sold commercially available synthetic
oils under a variety of names. The true milestone came in 1972 when AMSOIL became the first synthetic motor
oil in the world to meet American Petroleum Institute service requirements. It
set all-new standards for motor oil quality and outperformed conventional
petroleum motor oils on all counts. It was clear from the start this innovative
product would play a major role in redefining the performance capabilities of
modern machinery and engines.
Today, virtually every other motor oil
manufacturer has recognized the superiority of synthetic lubricants and has
followed the AMSOIL lead with introductions of synthetic motor oils of their
own. Accept no substitutes – AMSOIL is The First in Synthetics®.
INDUSTRY
FIRSTS:
10W-40 Synthetic Motor
Oil
FIRST API-rated 100 percent synthetic motor
oil.
FIRST “extended-drain” oil recommended for
25,000-mile/12-month drain intervals.
Synthetic 2-Cycle Oil
FIRST 100:1 pre-mix 2-cycle oil.
80W-90 Synthetic Gear
Lube
FIRST synthetic gear lube for automotive use.
Synthetic Diesel Oil
FIRST synthetic motor oil for diesel engines.
20W-50 Synthetic
Racing Oil
FIRST synthetic motor oil for racing engines.
Synthetic Automatic
Transmission Fluid
FIRST synthetic automatic transmission fluid
for automotive use.
Synthetic Marine
Engine Oil
FIRST synthetic motor oil for marine engines.
10W-40 Synthetic Turbo
Oil
FIRST synthetic motor oil for turbocharged
engines.
RESEARCH & VALIDATION
Laboratory research, field validation and research through
racing are the backbone of AMSOIL product development. AMSOIL is staffed by
specialists in every facet of synthetic lubricant technology. The chemical and
engine-test laboratories are well-equipped with the sensitive analytical
instruments needed to design and develop highly advanced synthetic technology.
AMSOIL products are further proven in intensive real-world
field demonstrations. Long-range studies have involved vehicles requiring the
most severe lubricant applications: taxicabs, delivery fleets, police and
emergency vehicles, over-the-road transports and heavy-duty construction and
industrial machinery.
Results demonstrate AMSOIL products reduce engine wear,
decrease maintenance time, maximize fuel efficiency and increase fleet
cost-effectiveness.
Additional testing takes place weekly on race tracks across
North America. AMSOIL lubricants have helped racing teams operating off-road
trucks, stock cars, high-powered boats, dirt bikes and snowmobiles capture
countless checkered flags and season championships. AMSOIL believes that Racing
is Research™, and uses the data its racing efforts generate to tailor its
formulations for even greater levels of performance and protection. The
products that dominate at the track are the same products available to every
AMSOIL customer.
QUALITY
Remaining at the forefront of lubrication science requires
constant improvement and a strong commitment to quality. AMSOIL has earned a
reputation in the industry for manufacturing to more rigorous standards than
other lubricant companies. The process begins by selecting raw materials based
on quality and performance, not price. AMSOIL quarantines and tests all
incoming raw material to ensure it meets the company’s strict performance
standards before accepting it for use.
The AMSOIL manufacturing process uses a simultaneous metered
blending system that pumps raw materials in a defined sequence to maintain
top-quality finished products. After blending, a sample of the finished product
is subjected to a series of industry-standard tests. Every product AMSOIL
manufactures is tested every time it is blended to ensure maximum quality and consistency.
This ensures AMSOIL users receive the same high performance every time they
purchase AMSOIL synthetic lubricants.
CUSTOMER SUPPORT
AMSOIL products are distributed through a network of independent
Dealers who work hand-in-hand with their customers and accounts. Dealers help
map out lubrication programs and identify ways to reduce costs. AMSOIL
customers and accounts have the option of ordering from their servicing Dealer
or ordering directly from AMSOIL INC.
AMSOIL INC. offers further support through its advanced
technical expertise and experienced corporate staff. Personnel based in
Superior, Wisconsin is available via phone, email and fax to assist in any way.
The AMSOIL Technical Services
Department monitors the latest industry developments to analyze
equipment needs, identify technical issues and provide accurate product
recommendations for virtually any application.
As the ever-increasing demands of industry, manufacturing and
transportation continue the push toward synthetic lubricants, AMSOIL remains
committed to introducing innovative and dynamic products that will continue to
define the industry.
